Creating a logo and visual identity for an event organised by Xeneta. Every year, this platform organises a summit bringing together leaders from the shipping and freight industry. In 2019, the summit consisted of two events, one in Copenhagen, Denmark and one in New York, where shippers and freight forwarders got a chance to connect.
Challenge
Each event had to have its own logo while seating under the Xeneta Global Summit umbrella. The visuals also had to follow Xeneta’s design principles and corporate identity.


Solution
The circle shapes insist on the idea of community and people connecting to each other. The waves represent the movement of cargoes on the ocean and are inspired by the charts companies use to track and analyze their data.


Pictures: Xeneta

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