Developing the brand strategy and visual identity for Xeneta, the organiser of a yearly summit around maritime supply chain. The company is also recognised as the leader of the freight-rate industry.
Visual identity
The visual identity is based on data streams that represent goods and their journey around the globe. It shows Xeneta's ability to track these goods and the evolution of their moving costs. It also shows how the data is turned by Xeneta into actionable insights to help customers make critical business decisions.
Xeneta Global Summit
Each year, the company organises the Xeneta Global Summit, a major event that gathers big players in the industry.
The event's logo focuses on the idea of community and gathering and aims to bring companies to discuss and exchange on the future of the sector.
