Creating the identity of a new product line for Weinmarkt Mattheis, a wine and delicatessen shop based in Tübigen in the south of Germany.
In addition to a large selection of products from a carefully chosen group of producers, the shop also sells goods from its own brand. This new product line that includes oils, sorts of vinegar and spirits had to express the team's values and belief in a local and environment-friendly cultivation.
Given the relative small size of the shop, all the communication and labels creation is done internally, which is why a modular system was created. Once the labels are printed with colorful ellipses on them, the team can create their own patterns by combining shapes from a crafted library.