Creating the illustration and iconography styles for SumUp, a platform that provides businesses with tools and devices to facilitate transactions with their customers.
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/5960d106-f6dd-4d42-a7c8-036bf2eb95ac_rw_1920.jpg?h=1019c335f06e768b7a9b6bc42f60ad8e)
Illustration
Our role was to develop an on-brand illustration style and implement it within the products and services offered by SumUp.
The result is a human, friendly and inclusive style that resonates with every customer interacting with the brand.
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/85bfdb45-47a7-408c-8dce-007c1528a220_rw_1920.jpg?h=b3a1015d65a2e1435c6a7b85f340d324)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/6a5906ff-e182-4d3f-b896-6e606e7b1016_rw_1200.gif?h=2e62b07cf05813e2fda03929ed90b8ce)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/eacf6c13-e09f-4175-bea8-dce9ff0e6670_rw_1920.jpg?h=e6310040bb2070671037e4b2f86d25e1)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/070919e9-4f7f-453f-b735-6cf70d0930cb_rw_1920.jpg?h=d13d7ee8a1bc21481ab36869f78a1942)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/d5f245e1-ec80-4251-b870-98de56076129_rw_1920.jpg?h=b63579ef5debc48fe1c070d607284e98)
Iconography
Icon sets were developed to ease interactions with the products and applications.
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/1dfc2256-66d3-4d74-80e5-c5e9a7795a92_rw_1920.jpg?h=7268b517319b370314a706e17a5b3c5b)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/0e5a4afb-2e3d-463c-9fd6-b66aec3661a6_rw_1920.jpg?h=4d31bc71cba8ce37e741cf71afae1318)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/ad48c468-501d-4456-b6a9-a02f64cd1d96_rw_1920.gif?h=b0810c35c71f76559b260b799617fb36)
Modularity and scalability
Both the illustration and iconography styles were developed to be flexible and implemented inside the company's design system.
The result is an ever-evolving and growing library of assets that helps the brand regenerate itself.
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/7e4ba87a-7a0f-48da-b5af-6208c88d6e72_rw_1920.jpg?h=ff91088b853320c6f5667dd52d173f79)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/7d83cbdd-9e14-4797-abfb-0b76553afd1c_rw_1920.jpg?h=5093cbb257a4f3e6e2fe057f6e50d5e7)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/b76f7c9d-1569-4d31-a9e4-bb3dcd626a3f_rw_1200.jpg?h=7c0f66ac7e37612692cd34122f0fc3ad)