Creating the illustration and iconography styles for SumUp, a platform that provides businesses with tools and devices to facilitate transactions with their customers.
Our role was to develop an on-brand illustration style and implement it within the products and services offered by SumUp.
The result is a human, friendly and inclusive style that resonates with every customer interacting with the brand.
Icon sets were developed to ease interactions with the products and applications.
Modularity and scalability
Both the illustration and iconography styles were developed to be flexible and implemented inside the company's design system.
The result is an ever-evolving and growing library of assets that helps the brand regenerate itself.
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