Development of PROTHINX’s brand visual identity. This startup aims to shift the way customers see insurance and help companies build solutions to protect their business models.
Visual identity
The brand was built on two pillars: legacy and innovation.
'Legacy' because PROTHINX was founded by HDI, a well-established insurance company. 'Innovation' because this startup aims to revolutionize the insurance industry.
The logo combines a shield, which is a traditional way of representing insurance, and a '+' to show that PROTHINX provides more than regular services and is always eager to explore new ways of protecting customers.
