Development of PROTH!NX’s brand visual identity. This startup aims to shift the way customers see insurance and help companies build solutions to protect their business models.
Visual identity
The brand was built on two pillars: legacy and innovation.
'Legacy' because PROTH!NX was founded by experts and experienced people in the insurance field. 'Innovation' because this startup aims to revolutionize the insurance industry.
The logo combines a shield, which is a traditional way of representing insurance, and a '+' to show that PROTH!NX provides more than regular services and is always eager to explore new ways of protecting customers.
