Development of PROTHINX’s brand visual identity. This startup aims to shift the way customers see insurance and help companies build solutions to protect their business models.
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/a3e76b77-1233-4968-b6e3-5cbd74c9681d_rw_1920.jpg?h=4c40af389ad57927f7f6dadc24c64fb7)
Visual identity
The brand was built on two pillars: legacy and innovation.
'Legacy' because PROTHINX was founded by HDI, a well-established insurance company. 'Innovation' because this startup aims to revolutionize the insurance industry.
The logo combines a shield, which is a traditional way of representing insurance, and a '+' to show that PROTHINX provides more than regular services and is always eager to explore new ways of protecting customers.
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/c86550a9-dea0-471e-967c-2820903d5262_rw_1920.jpg?h=53dd75ae9e67f5e542c03aca008f176c)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/50a52268-c343-4e27-8589-592b00409d8e_rw_1920.jpg?h=8d45f1ad5fdb4f32a250fafa1ee1faf5)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/f3755045-3004-46ca-9421-81ea1540a2e7_rw_1920.jpg?h=951893e23fecbbdcecfba7a84735ad0c)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/ae451f08-1775-4c56-802c-22ce562f8fbc_rw_1920.jpg?h=8381e7401a03567770a5a15674fd0a29)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/4ac629fd-ae01-4c84-bab9-e4f391309671_rw_1920.gif?h=08d4b281eadb990a62a6eeff7bde97a5)
![](https://cdn.myportfolio.com/43c4e56f3c87f30d5c007945283a9304/9f1ba661-5439-42c5-818f-6a1ab964578e_rw_1920.jpg?h=44d2b61ee5f60da7ed8313f99f455b6e)